Ross knows his lane and stays in it on Teflon Don. He threw the burden of believability out so fast that you could just sit back and cheer as shit blew up. But instead of filling his 2009 album Deeper Than Rap with a compendium of explanations and mea culpas, Ross did the exact opposite, exaggerating the most outrageous and ostentatious aspects of his music and persona to summer-blockbuster proportions. And when 50 Cent "outed" him as a former corrections officer, it could've been a career-killing PR disaster. His first two Def Jam albums sold well, but his bumbling performances on the mic did little to combat the view of him as merely Jay-Z's get-rich-quick scheme, someone to piggyback on the commercial momentum of dudes from the South rapping about hustling. Still, even the most patient and forgiving listener would've had trouble imagining that Rick Ross would ever be taken seriously.
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